About Us

Zuperior Hardware was founded in 2020 by two childhood friends, Jamie and Dan, who grew up together sharing a love for DIY projects and home renovations. Their journey began when Dan’s mom had to clear out a space in the basement after they accidentally broke too much furniture. This basement became their creative playground, where they built everything from vases and lamps to tables and even refurbished old doors. Their early DIY adventures sparked a passion for design and craftsmanship that would later define their brand.

As they grew older, Jamie went to university in the UK, while Dan headed to Los Angeles. During their time apart, they started to wonder why door hardware in Europe and America seemed so different. To solve this mystery, they each conducted market research in their respective locations, studying the strengths and weaknesses of both regions' hardware designs. After graduating, they decided to combine the best features of European and American hardware and returned to the U.S. to launch their own brand.

Zuperior Hardware was created with a clear vision: to deliver high-end, easy-to-install door hardware that caters specifically to the needs of the American DIY market. The name "Zuperior" is a combination of "Zoom," representing agility and focus, and "Superior," symbolizing top-tier quality, with "Interior" subtly woven into the name to reflect their focus on high-end interior spaces.

Their journey began in an old family home in New York, which became both their office and warehouse after Dan’s parents moved out. Though small, this space was where they managed everything—market research, sourcing, shipping, and customer support—all on their own. Their hands-on approach allowed them to keep costs low, which is why they can offer high-quality products at competitive prices. People often wonder how Zuperior Hardware offers such affordable prices without compromising quality, and the answer is simple: it's still just the two of them, working hard to bring innovative and user-friendly hardware to their customers and trade partners.

As they look to the future, Jamie and Dan dream of moving beyond the small house and opening their very own showroom in downtown, where Zuperior Hardware can continue to shine and serve even more high-end interior spaces with passion and creativity.